When entering the store, customers were invited to do a test ride. Then they went out to ride the bike. They rode for a while and then were surprised by 60 bikers who made them feel like part of the gang. So, even before buying a Harley-Davidson they understood what is to have a Harley.
Agency: Moma Propaganda, Brazil
Creative Director: Rodolfo Sampaio
Copywriter: Ricardo Franco
Art Director: Fábio Baraldi
Art Director: Angelo Maia
Account Team: Marco Piza, Vanessa Costa, Caru Bessa
Agency Producer: Marcelo Toledo
Production Company: Paranoid BR
Executive Producer: Egisto Betti
Director: Pedro Coutinho
Photography Director: Pierre de Kerchove
Production Company Account: Juliana Miranda
Lettering: Onon, Luiz Neves
Editor: Tânia Ripardo
Client Team: Julio Vitti, Gregory Claerhout
Zee Cinema did this campaign South Ka Super Punch, to promote a two-week long festival of popular southern blockbusters dubbed in Hindi.
The channel promoted the festival in an off-beat way; instead of showcasing any of the stars or even visuals from the films being aired, the promo raises a toast to the sheer flashiness and flamboyance of southern cinema and its brand of comical action. It featured a special rap song The Gunda Rap which is hilarious and celebrates the larger-than-life attributes of these films.