“Avoid surprises.
AFS Side Lighting System. On Seat Ibiza.”
Agency: Grey, Paris, France Executive Creative Director: Andrea Stillacci Art Director: Jérome Gonfond Copywriter: Benjamin Dessagne Photographers: Ilario & Magali Retoucher: La souris sur le gâteau Art Buyer: Elena Mazzenti-Houel
Farmen (The farm) is a famous TV-show in Norway where the participants are “sent”
100 years back in time. There they have to live like they once did in 1910. To promote
the show they took a nice toilet in a restaurant and sent it 100 years back in time.
Agency: McCann, Oslo, Norway Art Director: Geir Florhaug Copywriter: Frank Standal Dybhavn Account Director: Thomas Høgebøl Project Manager: Beril Holte Rasmussen
The only universal truth which nobody can challenge is the unconditional and selfless
love of moms. P&G (Procter & Gamble) has released a new commercial dedicating to all
moms for everything they do. The commercial titled “You’ll Never Walk Alone” features
the music of Shirley Bassey and simply says; Thank You, Mom for all the wonderful
things you do. It’s good for any brand to be associated with such emotional and feel
good type campaign which definitely gives a lift to the brand’s image.
Agency: Wieden+Kennedy, Portland Executive Creative Directors: Mark Fitzloff, Susan Hoffman Creative Directors: Jason Bagley, Eric Baldwin Copywriter: Karl Lieberman Art Director: Ryan O’Rourke Agency Executive Producer: Ben Grylewicz Agency Producer: Kevin Diller
The advert features Paris Hilton in a short black dress dancing around with Devassa
Beer to the delight of onlookers watching through her window. This ad apparently
devalues women - in particular, blonde women and too hot to handle according to
Brazil’s Secretariat for Women’s Affairs.
It’s a debate whether banning something serves the purpose or in fact is counter
productive as it get’s more publicity. But, to me it’s a nothing ad with no substance.
Just by having some beautiful women in an ad without any connection with product
doesn’t make it any better. If you want to ban then ban the very idea of sex sells
however you present for whatever you want.